Branding
Creating and evolving our favourite brands through great design.
Our specialists’ deep understanding of our clients’ sectors means we challenge thinking, inspire ambition, and deliver meaningful change across their organisation. In a world that is always changing, content rich and visually crowded – we help our clients communicate their USP and stay ahead.
Logos & identity systems
Defining your brand image through strategic iteration.
We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
Naming & messaging
Establish your name and grow your brand awareness.
We believe that remarkable design empowers user conversion. That’s why Olenium carefully crafts the design substrate in which your brand is built upon. Through this process we define over 50 key characteristics which will result in your brand standing out from the crowd and perfectly complementing any projects you decide to start.
Branding guidelines
Instantly recognisable and distinctly you.
Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.
How do we strategically build your brand?
Positioning
Identify your voice and convey clearly.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
Customer and revenue segmentation
Spot what your customers want and create product market fit.
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.
User profiles and journeys
Who is your ideal customer?
We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.
Competitive audit
A thorough competitive analysis is critical for any emerging or evolving business.
This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Even more to explore
Environmental design
Brands are not just seen — they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in all spaces.
Marketing and collateral
How do your customers engage with your brand? Through online on in-person advertising? Physical printed material? Social media? We can amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can expand and remain authentic in a multitude of touchpoints.
Service and support from the team who knows your project best.
Project Aftercare
One stop for technical support and design alterations.
Our Project Aftercare team can help you manage long term projects and make sure you understand your campaign analytics. Moreover, we will understand your market strategy to help build a stranger online business.
Even more things to geek out on.
Bespoke branding
Defined touchpoints
Order with Client Portal
Multi-iteration process
Defined identity system
Print ready designs
Designs sync with Client Portal
24/7 support
At your service. Every step of the way.
Our creation process is one of the most efficient in the business and we call it our Client Portal. When you place an order with us, we create you an Olenium ID which allows you to manage your project right from our interactive platform. You can leave feedback and request changes until your project meets your vision.