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WORK PROCESS

Olenium uses an advanced branding process to shape and cement how people feel about your company. Branding develops the foundation of your business, setting the tone and positioning within your market. Through strategically designing visuals, logos, graphics and messaging it allows for immediate differentiation from your competition. It’s this bridge between logic and creativity that makes a powerful connection with your ideal customer.

BRAND VALUES

YOUR GUIDING PRINCIPLES

BRAND IDENTITY

HOW DO YOU APPEAR?

BRAND STRATEGY

THE LONG TERM PLAN.

DIFFERENTIATION

WHAT SETS YOU APART?

MESSAGE

HOW DOES THE BRAND SPEAK?

POSITIONING

WHERE DOES THE BRAND STAND?

DESIGN WITH INTENT TO INCREASE BRAND VALUE.

We build brands that captivate ideal audiences. Effective branding expresses a company’s personality and values and then builds a comprehensive and consistent experience that resonates with customers. This, in turn, nurtures lasting relationships.

Our process is deeply exploratory and contemplative. We listen to clients first. We then research your industry to learn as much as we can in order to differentiate you. With this data, we create a holistic picture of your business. This allows us to intentionally position your company to connect with the values of your target audience.

The only way to make these strong connections is through creative content designed and executed to engage a target audience. By aligning the goals of your organization to customer needs, we create exceptional brand experiences.

LOGOS &
IDENTITY SYSTEMS
We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
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NAMING &
MESSAGING
What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.
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BRANDING
GUIDELINES
Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.
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MARKETING
& BRAND COLLATERAL
How do your customers engage with your brand? Through advertising? Printed matter? Social media? We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.
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ENVIRONMENTAL
DESIGN
Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.
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