So how do you stand out from the pack and get noticed? How do you help your clients’ businesses do the same?
With a compelling brand.
A brand establishes the “why” behind a company. It’s their reason for being, and distinguishes one company from another. A standout brand is an important asset to any business looking to rise above the noise in a crowded market—including yours.
If you’re a graphic designer, brand practitioner or marketer servicing clients, we’re going to cover why creative businesses like yours need to incorporate a solid brand-building process for you and your clients.
If you’ve ever wanted to separate yourself as a designer and learn the strategy that goes into building a compelling brand, or refine your own, you’re in the right place.
But before we dive in…
We’d like you to meet Fabian Geyrhalter. You may have seen him pop up on our YouTube channel talking about—surprise surprise—branding.
Fabian has been running successful brand strategy & design consultancies for almost two decades, working with globally-recognized clients like Acura, Tinder, MGM, MTV, and Sony. He’s won a number of awards for his work in the design and branding spaces, such as American Graphic Design Awards, Communicator Awards, W3 Awards, Davey Awards, and many, many more.
For the past 9 years, Fabian himself has been working exclusively as a brand strategist, guiding his clients through comprehensive discussions and discovery processes to help them nail their branding.
12 years into his practice, he realized two key things: he enjoyed the initial client meetings way more than the design/production work, and he knew that clients required less of a finding phase, but more of a true strategy phase.
This led Fabian to create his 8-hour Resonaid workshop: an in-depth strategy session he conducts with clients to unearth the core of their brand. Now, Fabian’s sharing this exact same process with creatives like you to guide clients to a strong brand strategy.
What is eResonaid?
eResonaid is a comprehensive workshop based on Fabian’s experience running client meetings and brand strategy sessions. The framework consists of passed-down, tried and true modules Fabian has derived over the years working with some of the biggest brands in the world. It’s his step-by-step process to distill down the most important details to define a company, culture, and story while captivating an audience.
This workshop is one of the most essential tools you can add to your belt if you’re looking to build a knockout brand either for yourself or your clients.
Whether you’re a graphic designer, marketer, or brand practitioner in need of a better process to get to a stronger brand strategy, or a beginner looking for a great place to start, eResonaid is for you.
Sounding good so far? Click here to learn more about eResonaid.