CLIENT: OPEN OPTICIAN
SERVICE: COMPANY BRANDING
Open Opticians contacted us as they required a complete branding for their start-up venture. Upon conducting our first meeting with their team we had a good understanding of the goals they were aiming to achieve. The branding needed to resonate with their customers and stand out in an already crowded market place. One of their specific requests for the branding was that it must to be minimal and needed to fit with the environmental design of their stores.
The Olenium design team created over 50 logo and mark concepts internally. This was then focused down to 3 final directions that were then delivered to the client. Once feedback was given on the 3 concepts a final direction was established and our team worked to refine the logo design. The final logo was applied to a range of deliverables ranging from storefront signage all the way to magazines and promotional material.